(VOH) – On the morning of July 24th, at the Phu Tho Indoor Sports Stadium – District 11, the 10th Vietnam International Advertising Equipment and Technology Exhibition – VietAd, officially opened.
From 24 to 27 July 2019, with 400 booths of more than 150 enterprises from 10 countries, the exhibition displays a variety of advertising machinery, equipment, and materials such as advertising machines, LED Technology and equipment; …
The Opening Ceremony of the 10th Vietnam International Advertising Equipment and Technology Exhibition – VietAd 2019
Coming to the exhibition, visitors have the opportunity to approach and learn about new machines, types of equipment, products and technologies of the advertising industry, including the new industrial color printers of Acurio Press with the optimized resolution of 1,200 x 1,2000 dpi with impressive printing speed – suitable for printing on a wide variety of paper sizes; C360i series and AccurioPrink C759 is built to secure data; OKI Pro9000 printer uses LED technology and UV printer line on all materials…
Introducing new equipment and application technologies for the advertising industry
According to Mr.Nguyen Truong Son – Standing Vice Chairman, General Secretary of Vietnam Advertising Association said, implementing the strategy to broaden the integration into the regional and world economy, the Vietnamese Government has been signing many bilateral and multilateral agreements to facilitate the expansion of trade and development cooperation. This is an opportunity but also a challenge that requires businesses to constantly improve, innovate and create not only in production and business activities but also in branding and advertising activities.
Following Ms. Ninh Thi Thu Huong – Director of the Department of Grassroots Culture – Ministry of Culture, Sports and Tourism said that the Vietnamese advertising industry has witnessed a rapid growth in the number of businesses, showing the demand for advertising services in the country.
Mr. Pham Xuan Da – Director of the Southern Affairs Department of the Ministry of Science and Technology said that advertising developed very quickly, according to the development of the technology industry as well as the trend of society, especially in the recent period, advertising is not simply showing up the right content, it must be attractive and selective to attract potential customers.
A lot of visitors to the exhibition
In the framework of VietAd exhibition 2019, there is also a seminar program named “Potentials and challenges of OOH advertising in VietNam” with the participation of enterprises, the leading speakers in the industry.
Through 10 times held with an increasing scale, VietAd exhibition is widely known in Asia and other countries around the world. With the strength of being the only advertising exhibition in Vietnam, recognized by the UFI Global Exhibition Association as an international standard exhibition, VietAd has become an effective channel for brand communication, helping those enterprises to promote their brands, expand business networks and build sustainable relationships.
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