On the morning of April 20, the Vietnam Advertising Association coordinated with Dongnam Advertising and Commercial Promotion Joint Stock Company to organize the Vietnam International Advertising Equipment and Technology Exhibition – VietAd 2023 at I.C.E Hanoi International Exhibition Center (Viet-Soviet Friendship Palace)

The advertising industry plays an important role in the economic development of each country. According to Statista, in 2022, advertising revenue worldwide has reached more than 910.1 billion USD. In Vietnam, the total advertising spending of the year is estimated at about 2.192 billion USD, ranking 5th out of 11 ASEAN countries, but ranked 2nd out of 11 countries in terms of growth rate (12.7%) , just behind Malaysia. 

It can be seen that, despite being greatly affected by the Covid-19 pandemic and geopolitical fluctuations in the world, the Vietnamese advertising market is still gradually regaining momentum and has a lot of development potential in the near future. next. Grasping those positive signals, after a year of objective interruption, the Vietnam International Advertising Equipment and Technology Exhibition - VietAd 2023 - Hanoi marks its return with the goal of continuing to create a bridge. trade for domestic and foreign advertising businesses to meet and exchange, promote brands, transfer technology, and expand markets.

VietAd has proven the attraction of the largest specialized exhibition of advertising equipment and technology in Vietnam after 12 successful organizations, becoming an annual event in the city. Ho Chi Minh and Hanoi, recognized by the Global Exhibition Association - UFI as an exhibition of international standards. 

Accompanying VietAd, the Vietnam International Printing and Packaging Industry Exhibition - VPSE also affirmed its position in the Northern provinces market after 6 years of organization, as one of the prestigious specialized events, where businesses can display and demonstrate machinery, equipment, and technology in the field of printing and packaging. The exhibition creates opportunities for specialized organizations and businesses to access advanced technologies, find reputable partners and suppliers, thereby promoting trade relationships and meeting market needs, gradually increasing the localization rate, contributing to promoting the recovery and development of the printing and packaging industry in Vietnam. In the current context, many businesses in the industry are having difficulties with orders, supply chains and maintaining the market, therefore, it is important to directly learn, grasp information and update new technology, which will support enterprises with business directions and strategies in the coming time.

VietAd 2023 and VPSE 2023 gather the participation of a series of big brands such as: Samsung, Epson, Song Long, VMS, Plaschem, Dpack, VPrint, Dotcom, Sansin, konica, Minolta, Novastar, Proton, Union, 3M, E -power, An Thanh, Viet Thanh... with a range of new products and new technologies such as high-speed printers, large-format canvas printing, automatic letter bending and welding machines, high-speed automatic carton filling machines, high-speed sheet cutting, high-speed automatic box pasting machine, 3D advertising technology, 3D image projection technology...

With a scale of 220 booths, VietAd 2023 - Hanoi and VPSE 2023 - Hanoi are expected to welcome over 5,000 specialized visitors.